Advertising Evaluation

Client Applications
  • Strategy Development
  • Creative Development
  • Advertising Pre-Testing
Client Deliverables
  • We offer a range of advertising qualitative and quantitative research solutions to help our clients evaluate the advertising effectiveness of their communications effort including persuasiveness, memorability, comprehension and believability at all stages of the development process.

In Home Usage Testing

Client Applications
  • New Product Development
  • Brand Repositioning/Revitalization
  • Brand Extensions
Client Deliverables
  • Prior to committing to a costly new product launch, our clients often elect to obtain a "real life" performance assessment of their new product from target consumers.
  • Usability, satisfaction, brand communication, usage behavior, and potential product improvements are assessed to optimize the product or design before market launch.

Sensory Taste Testing

Client Applications
  • New Product Development
  • Brand Repositioning/Revitalization
  • Brand Extensions
Client Deliverables
  • At MI, our sensory testing goes well beyond conventional "taste tests;" we offer meaningful interpretation of sensory data which leads directly to a clear plan of action for product optimization.
  • Recognizing that consumer assessments on sensory properties are both conscious and subconscious and impact their ultimate willingness to purchase, our methodologies measure, analyze, and interpret responses to products as perceived through consumers' senses of sight, smell, touch, taste, and hearing.

Customer Satisfaction/Loyalty

Client Applications
  • Customer Loyalty/Churn Assessment
  • Service/Brand Revitalization
Client Deliverables
  • We evaluate consumer satisfaction with an eye to the future, measuring consumer loyalty and retention overtime.
  • Our focus is identifying today's and tomorrow's consumer, forecasting their emerging needs, expectations, and churn rates, and ultimately providing forward-thinking strategies for sustainable consumer commitment.

Packaging/ Logo/Prototype Evaluation

Client Applications
  • Package Development
  • Logo Design Exploration and Development
  • Prototype Development and Refinement
Client Deliverables
  • Using a hybrid combination of qualitative interview and observation results, we provide robust and valid research during the package design and logo development stage.
  • Here, our focus is not simply shelf impact/impression measurements but key brand communication and imagery within the competitive landscape.
  • We rely on "real world" consumer evaluations of clients' prototype using in-home usage methodologies, providing our clients with critical performance evaluations and recommendations for product refinements.