Attitude and Usage Assessment

Client Applications
  • New Product Development
  • Extending existing Brand into new Categories
  • Revitalizing/
    Repositioning Brand
Client Deliverables
  • Taking a dynamic view of this analysis, our focus is not just where you are but where you should be going.
  • As we identify current and evolving consumer attitudes and usage behavior, we spot emerging and existing "white space" opportunity areas that have the most traction and relevancy for your brand and, importantly, a position you can "own."
  • Our quantitative methodologies prioritize these opportunity areas and evaluate them against the brand's core equities.

360º Market Immersion

Client Applications
  • New Category Development
  • New Product Development
  • Extending existing
    Brand into new Categories
  • Revitalizing/
    Repositioning Brand
  • Re-focusing your Strategic Plan
Client Deliverables
  • This custom-designed service provides you with a complete 360 degree view of your current (or future) market including its competitive landscape.
  • You will gain a deeper understanding of your target consumer (attitudes, needs, lifestyle, tastes and habits) across the market, uncovering untapped opportunities.
  • Insights are obtained through a variety of methodologies including qualitative research among early adopters, lead influencers, industry leaders, and trend spotters.

Brand Equity/ Extendibility

Client Applications
  • Evaluation of Brand Architecture
  • Brand expansion
  • Extending existing brand into new categories
  • Revitalizing/
    Repositioning Brand
Client Deliverables
  • Brand health and vitality are critical to the success of any business.
  • Understanding the power of your brand requires much more than defining the functional values-we measure the personal, emotional, and lifestyle connections with your target consumers and compare them to your competitive brands.
  • Our decision-based analysis identifies your brand equities that will leverage and grow your business.

Strategic Analysis and Planning

Client Applications
  • Strategic Development and Strategic Plan
Client Deliverables
  • We provide our clients with the critical analysis and guidance to ensure mission success.
  • Taking a fresh look at our clients' businesses, from competitive and market assessment, opportunity identification, mission/vision identification, marketing planning, product portfolio evaluation, and positioning, we help our clients not only reposition their businesses for the future but also sharpen their ability to execute on their goals.