Product Refinement

Client Applications
  • New Product Development
  • Brand Repositioning/ Revitalization
  • Brand Extensions
Client Deliverables
  • We take great ownership at every step of the marketing development process-- serving as a team member in the product refinement stage. Here, we assist our clients in translating a product concept into a sellable product. We work with key functional areas - R&D, operations, manufacturing, and sales-to insure that the ultimate final product supports the original concept vision.

Packaging/Prototype Design Refinement

Client Applications
  • New Product Development
  • Brand Repositioning/ Revitalization
  • Brand Extensions
Client Deliverables
  • We take an active role in translating our research insights into a defined action plan for packaging and prototype design refinement.
  • Working hand-in-hand with the package and prototype designers, we assist in guiding these initiatives to a final package and prototype design that supports the client's core concept goals.