Ideation / Product Build

Client Applications
  • New Product Development
  • New Service Innovation
  • Packaging/ Prototype Development
  • Advertising and Promotional Innovation
Client Deliverables
  • MI goes beyond conventional brainstorming models, employing creative ideation and research techniques including empathic design, Synectics, mind mapping and associative thinking.
  • We also engage lead early adopters, lead influencers, industry experts, strategic partners, and trend spotters to further stimulate the creative process and drive innovation.
  • We systematically evaluate these aspiring ideas against the brand's positioning/value proposition, and craft testable concepts for consumer evaluation.