Our Clients

Who We Are

Over twenty years ago, our Founder and Managing Partner, Marie Cohen, recognized the need for a different kind of marketing consulting firm -- one that combines the experience of new product management with specific expertise in market research, concept development, and ideation. From this concept, Marketing Insights was established in 1988. Since that time, we have successfully partnered with our clients in building over seventy new, enduring, and profitable brands.

Client Perspective

Turning insights into opportunities, and opportunities into stronger, enduring brands.

We occupy a unique niche among market research and marketing consulting firms. Having been classically trained on the client side in brand management and strategic planning, Marketing Insights offers our clients significant advantages and perspectives that cannot be matched by “one dimensional” consulting firms. As we have "been there," we fully understand the big picture and what is required to identify and translate pre-emptive strategic opportunities into thriving new and revitalized businesses.

Breadth of Expertise

We support Fortune 500 companies as well as smaller, more entrepreneurial companies by leveraging our breadth of expertise and experience to deliver innovative, value-added services and solutions that result in the building of enduring and profitable businesses.

Marketing Insights provides the integrated resources to lead our clients through all stages of the brand development and revitalization process. Utilizing our proven strategic process and proprietary research methodologies, we uncover actionable marketing insights, providing our clients with a comprehensive 360 degree perspective of the marketplace and consumer trends, attitudes, needs – leading to the identification of pre-emptive business-building opportunities.

Team Values and Goals

We serve our clients in the total branding process, going beyond standard marketing service requirements and addressing critical financial, R&D, sales, and operational/commercialization issues. On each project, Marie Cohen works directly with our clients as a team member providing personal one-on-one attention at each stage of the strategic process.

Our commitment to a comprehensive team approach in building businesses has earned us the position as a key member of our clients’ brand development team – not just a "vendor of choice.” Our Testimonial page speaks to how our client relationships are built on mutual trust, respect, and successful results.